Influencer
marketing
BUILDING TRUST and CONNECTING
Building trust and connecting
through Influencers.
We are an online advertising agency based in Cologne, focused on making your brand known through influencer and performance marketing campaigns. The power of Influencer Marketing lies in the fact that we trust an Influencer more than a stranger. Working with an influencer means benefiting from their own authority in a certain field. We are connected with over 250 Influencers/Managements in Germany and Europe and can help you find the perfect influencers for your niche.
Services We Offer:
Influencer Campaign development
We study your product and audience and develop creative ideas for a campaign tailored to your goals. From the idea to the graphic design all the way to the final briefing.
Influencer Research
We help you find the right Influencers that fit your niche and product. Using different analysis tools and quality standards to ensure the best outcome for your placement.
Influencer Campaign execution
We contact the artists and artist managements for you, ensure you get a fair deal and coordinate the execution of the placements. We ensure that you get the best and most authentic content possible. Afterwards we analyze and present you the statistics, with an action path for the next bookings.
Consultation
You do Influencer Marketing by yourself and are not satisfied with the outcome so far? We analyze your work and help you improve your workflow.
Why choose us?
WE ARE WITH YOU FROM START TO FINISH
Whether it is creating the strategy or executing and optimizing the campaign, we are active in every step of the way to ensure you get the best result possible. Our international team provides the right communication solution and ideas for your business.
WE ARE WITH YOU FROM START TO FINISH
Whether it is creating the strategy or executing and optimizing the campaign, we are active in every step of the way to ensure you get the best result possible. Our international team provides the right communication solution and ideas for your business.
WE WORK WITH MULTI-PLATFORM CAMPAIGNS
Looking for a TikTok campaign? An Instagram campaign? Or a mix-of-each campaign? Leave that up to us. We can help you make the best of each platform while promoting your brand and/or service.
WE WORK WITH MULTI-PLATFORM CAMPAIGNS
Looking for a TikTok campaign? An Instagram campaign? Or a mix-of-each campaign? Leave that up to us. We can help you make the best of each platform while promoting your brand and/or service.
DATA-DRIVEN CAMPAIGNS
We thoroughly analyze how each online channel works for your audience and business. Every campaign is deeply rooted in the latest social media studies, researches and trends. We gather all the information so that you and your business can profit from them.
DATA-DRIVEN CAMPAIGNS
We thoroughly analyze how each online channel works for your audience and business. Every campaign is deeply rooted in the latest social media studies, researches and trends. We gather all the information so that you and your business can profit from them.
WE ARE WITH YOU FROM START TO FINISH
Whether it is creating the strategy or executing and optimizing the campaign, we are active in every step of the way to ensure you get the best result possible. Our international team provides the right communication solution and ideas for your business.
WE ARE WITH YOU FROM START TO FINISH
Whether it is creating the strategy or executing and optimizing the campaign, we are active in every step of the way to ensure you get the best result possible. Our international team provides the right communication solution and ideas for your business.
WE WORK WITH MULTI-PLATFORM CAMPAIGNS
Looking for a TikTok campaign? An Instagram campaign? Or a mix-of-each campaign? Leave that up to us. We can help you make the best of each platform while promoting your brand and/or service.
WE WORK WITH MULTI-PLATFORM CAMPAIGNS
Looking for a TikTok campaign? An Instagram campaign? Or a mix-of-each campaign? Leave that up to us. We can help you make the best of each platform while promoting your brand and/or service.
DATA-DRIVEN CAMPAIGNS
We thoroughly analyze how each online channel works for your audience and business. Every campaign is deeply rooted in the latest social media studies, researches and trends. We gather all the information so that you and your business can profit from them.
DATA-DRIVEN CAMPAIGNS
We thoroughly analyze how each online channel works for your audience and business. Every campaign is deeply rooted in the latest social media studies, researches and trends. We gather all the information so that you and your business can profit from them.
Wie Wir Arbeiten:
FIRST STEPS
01
We kickstart each project by diving into your business or product.
Then, we assess what you’ve been doing up until now and present to you what could be improved.
Based on your budget we create a proposal with the next steps of how we could achieve your business’s goals.
If you wish us to analyze your current communication for free, click here.
PLANNING
02
Once we’ve decided to work together we will get creative and plan your campaign!
What you can expect:
1 Creative campaign theme/strategy that fits your needs and target audience – including a design suggestion
2 Timeframe according to the Customer-Journey- Stage you are in
3 Pre-sourcing of influencers that fit the campaign goal
4 Briefing development (Campaign guide for the creators)
5 Budget planning
Do you need an online strategy? Click here and let's talk!
EXECUTION
03
Now we roll out our plan and get into the action!
What you can expect:
1 We contact the Influencers. Discuss the budgeting. Sign the contracts.
2 Plan timings with the Influencers
3 Explain the goals of the campaign and assist the influencers in the creation process, so your goals and wishes are taken into account
4 Make sure the posts are well executed
5 Create the a Insights Report
Need help creating an effective online advertising campaign? Let us help you! Write us here.
REPORT
04
Unser Ziel ist es, dich auf dem Laufenden zu halten. Egal, wie lange die Kampagne andauert.
Einmal im Monat bekommst du einen ausführlichen Bericht, der dir zeigt, wie die Kampagne momentan läuft.
Am Ende jeder Kampagne überreichen wir dir einen umfassenden Report über den Verlauf der Kampagne mit Verbesserungsvorschlägen für die nachfolgende Kampagne.
This is your last chance to get a free consultation. Let's arrange a conversation now!
Customer Reviews
Sometimes it's better to just let your customers do the talking!
Become a social media
hero too!
WER WIR SIND
Ein kleines Team in Köln - aber mit Partnern weltweit! Um immer das bestmögliche Ergebnis liefern zu können, ist es wichtig, mit erfahrenen SpezialistInnen zusammenzuarbeiten. Das ermöglicht uns eine höchstmögliche Flexibilität und die Möglichkeit, unseren Kunden ein breites Spektrum an Leistungen anzubieten.
Dominic Gosse
Geschäftsführer
Viviane Sampaio
Marketing und Kommunikation Specialist
Janne
Junior Marketing Manager
Our Philosophy
Criando (port.: creating) was born out of a desire to make a difference through creativity. That is why we offer our customers high-quality, creative and effective online marketing. To achieve the set goals together.
As an agency, we want to work in a value-oriented manner. In concrete terms: not every company suits us. But that’s okay. Quality is better than quantity. Our goal is, by 2022, to work with companies that sell a product that is good for consumers and our planet.
Our employees have the opportunity to work remotely. We share everyone in the profits of the company. As a team, it is important for us not only to think about ourselves. That’s why we support great social projects. Primarily local, but also global. Specifically, we want to donate 10% of our profits annually.
Q&A
1 What is Influencer Marketing?
A popular social media strategy. Brands partner with people who have a large social media presence. This includes bloggers, special characters, public figures, in short: anyone who is relevant!
In May 2020, a study in the US revealed that 61% of respondents rely on recommendations when making purchases. Primarily from friends, family and influencers.
86% of German consumers reveal the following at the end of 2021: They have already bought a product that they previously saw on social media.
Link for 86%: https://www.statista.com/statistics/1275520/purchases-due-to-social-mediapromoted-content-worldwide/
2 Why is influencer marketing so important?
It is essential for companies to meet potential consumers where they spend most of their time. Mobile devices play a key role here. At the beginning of 2020 it was 3.7 hours a day on average. The use of social networks is increasing every year.
While there were around 1.48 billion users worldwide in 2012, by 2021/22 there will already be 4.62 billion. tendency further increasing. On average, Germans spend 89 minutes a day on social media.
Recommendations in social media play an immense role in purchasing decisions. This is mainly about ads or recommendations from influencers. On Instagram alone, more than 130 million users click on shopping posts every month to find out more about a product.
Link para on average: https://www.faz.net/aktuell/wirtschaft/digitec/user-verbringen-im-schnitt-3-7-stunden-am-smartphone-16582432.html
Link para worldwide: https://de.statista.com/Statistics/data/studie/739881/umfrage/monatlich-aktivesocial-media-user-worldwide/
Link for 130 million: https://business.instagram.com/shopping
3 How relevant is influencer marketing for German companies?
Let’s talk concrete numbers: In January 2022, the number of users of social networks was around 4.62 billion worldwide – and the trend is rising. Advertising expenditure in this segment will be around 2.81 billion euros in Germany in 2022.
With annual growth of almost 10%, this expenditure will reach 4.12 billion euros by 2026, according to a Statista forecast.
Social media advertising is an essential part. Due to the efficiency no longer only as a supplement, but more and more as a main component of many corporate strategies.
Link for Statista: https://de.statista.com/outlook/dmo/digitale-werbung/social-media-werbung/deutschland
4 How does influencer marketing work?
Influencers promote the company or its products on their most relevant social media channel. In return, they receive products or payment for the referral. Depending on the product and channel, there are: unboxing, tutorials, review/test videos, fashion haul, competitions and much more.
It is important for the success of the advertising measure that the product fits the influencer and the community. If the influencer does not credibly represent the product, this is reflected in the success of the cooperation.
5 How does Criando measure the success of an influencer campaign?
We measure the success of a campaign against the set goals. We determine this in advance with the customer. We use criteria such as impressions, interaction rates (engagement rates), total media value, number of content elements or sales lift.
6 How do followers feel about sponsored posts?
Viewers accept sponsored content. There is now a relationship of trust between influencers and consumers. The advantage of advertising placed by large corporations is obvious: Influencers offer a personal connection to the product! Comparable to a recommendation from a friend.
7 Why is Instagram so popular with marketers?
Extending the reach of the marketing message is one of the primary goals when offering products and services. Instagram has a global reach of over 1.4 billion users (constantly growing).