PERFORMANCE
marketing
Wir verbinden
dich
mit deinen Kunden
DICH mit deinen Kunden
CRIANDO is an advertising agency based in Cologne that offers services including performance marketing, content creation and advertising. Our expertise is delivering useful, real and relevant content for relevant brands.
Services We Offer:
Facebook + Instagram Ads Campaign
We help you maximize your brand's potential by creating and executing your online advertising campaigns for you. We deliver the whole package: copy, design, strategy, management and reporting.
Google Ads Campaign
Whether it is a text, display, shopping or youtube campaign. We are here to help you get the best from Google. We are committed to research your keywords, create different ads for each campaign and constantly optimize the campaign.
Tik Tok Ads Campaign
This platform is purely video-based and talks to the younger generation like no other. Are you in need of a Tik Tok strategy? We will create the ideas, produce the video and manage your Tik Tok campaign.
Strategy and Planning
Our expertise lies in creating the strategy for you. We plan how your campaign will be executed and present to you a complete plan of what will happen. You can expect research, ideas, trends and a full guide for each step of the way.
Why choose us?
How We Work:
FIRST STEPS
01
We kickstart each project by diving into your business or product.
Then, we assess what you’ve been doing up until now and present to you what could be improved.
Based on your budget we create a proposal with the next steps of how we could achieve your business’s goals.
If you wish us to analyze your current communication for free, click here.
PLANNING
02
Once the proposal is approved we move on to the next phase.
Here we will put together a plan of how your performance campaign will look like.
You will receive a plan with:
1 
THE LATEST STUDIES AND TRENDS
2 OUR STRATEGY
3 COMMUNICATION CALENDAR
4 CHOSEN PLATFORMS
5 POTENTIAL REACH, IMPRESSIONS AND CLICKS
Would you like us to create an online strategy for your business? Click here and let's talk.
EXECUTION
03
After the strategy plan is approved, we can officially start executing your campaign.
According to the strategy plan, we will make sure that the materials and ideas presented are well executed within the available time frame.
Copy, designs, videos, online ads and photos are the stars of this phase.
REPORT
04
Our goal is that you can stay in the know at all times, no matter how long a campaign runs.
Every 2 weeks you receive a report indicating how the campaign is doing, what are the improvements we are planning and the campaign’s overall look.
At the end of the campaign, we hand you a full report (from start to finish) of everything that happened and also some suggestions for the future.
Last chance to get your free consultation. Book it now.
Customer Reviews
Sometimes it's better to just let your customers do the talking!
Become a social media
hero too!
WER WIR SIND
Ein kleines Team in Köln - aber mit Partnern weltweit! Um immer das bestmögliche Ergebnis liefern zu können, ist es wichtig, mit erfahrenen SpezialistInnen zusammenzuarbeiten. Das ermöglicht uns eine höchstmögliche Flexibilität und die Möglichkeit, unseren Kunden ein breites Spektrum an Leistungen anzubieten.
Dominic Gosse
Geschäftsführer
Viviane Sampaio
Marketing und Kommunikation Specialist
Janne
Junior Marketing Manager
Our Philosophy
Criando (port.: creating) was born out of a desire to make a difference through creativity. That is why we offer our customers high-quality, creative and effective online marketing. To achieve the set goals together.
As an agency, we want to work in a value-oriented manner. In concrete terms: not every company suits us. But that’s okay. Quality is better than quantity. Our goal is, by 2022, to work with companies that sell a product that is good for consumers and our planet.
Our employees have the opportunity to work remotely. We share everyone in the profits of the company. As a team, it is important for us not only to think about ourselves. That’s why we support great social projects. Primarily local, but also global. Specifically, we want to donate 10% of our profits annually.
Charities We Support
Q&A
1 What is performance marketing?
Performance marketing is a form of digital marketing in which the advertiser only then pays when a desired condition is met. Examples would be: downloads, sales, clicks or views. These actions are carried out through online advertising (e.g. through banners on websites) achieved.
2 What is the difference between performance marketing and classic marketing?
The biggest difference is that performance marketing allows advertisers to track real-time stats on campaign effectiveness. Based on data and KPIs (key indicators), the strategy for a performance marketing campaign is determined.
They are therefore more effective and, in contrast to classic marketing, can be constantly optimized.
3 What are the benefits of performance marketing?
Two top reasons your business should invest in performance marketing:
A) Brand Awareness: Through advertising you reach new customers and increase the traffic on your website.
B) Trackable performance: Performance marketing is measurable and fully transparent.
Advertisers can track every step a potential customer takes online.
This data helps to find out where to invest more and also which channels and platforms generate better results.
4 What are typical performance marketing channels?
Classic performance marketing channels are Google Adwords (Google Search and Google Shopping), social media platforms (Facebook, Instagram, Tiktok, LinkedIn) and also streaming platforms (Youtube, Spotify or Netflix).
5 What is the CTR?
The Click Through Rate (CTR) is the ratio between the clicks generated and the number of impressions generated by an advertisement.
It is calculated as follows: (number of clicks / number of impressions) x 100
Example: If an ad is seen 100 times and clicked 1 time, then the CTR is 1%.
