Advertising can
Change
the world
For the better
CRIANDO will help you elevate your business through meaningful Influencer Marketing and Performance Marketing. From content creation all the way to full campaign management.
Scroll down for full content
Scroll down for full content
PERFORMANCE
marketing
We connect
you
with your customer
you with your customer
CRIANDO is an advertising agency based in Cologne that offers services including performance marketing, content creation and advertising. Our expertise is delivering useful, real and relevant content for relevant brands.
Services We Offer:
Facebook + Instagram Ads Campaign
We help you maximize your brand's potential by creating and executing your online advertising campaigns for you. We deliver the whole package: copy, design, strategy, management and reporting.
Google Ads Campaign
Whether it is a text, display, shopping or youtube campaign. We are here to help you get the best from Google. We are committed to research your keywords, create different ads for each campaign and constantly optimize the campaign.
Tik Tok Ads Campaign
This platform is purely video-based and talks to the younger generation like no other. Are you in need of a Tik Tok strategy? We will create the ideas, produce the video and manage your Tik Tok campaign.
Strategy and Planning
Our expertise lies in creating the strategy for you. We plan how your campaign will be executed and present to you a complete plan of what will happen. You can expect research, ideas, trends and a full guide for each step of the way.
Why choose us?
How We Work:
FIRST STEPS
01
We kickstart each project by diving into your business or product.
Then, we assess what you’ve been doing up until now and present to you what could be improved.
Based on your budget we create a proposal with the next steps of how we could achieve your business’s goals.
If you wish us to analyze your current communication for free, click here.
PLANNING
02
Once the proposal is approved we move on to the next phase.
Here we will put together a plan of how your performance campaign will look like.
You will receive a plan with:
1 
THE LATEST STUDIES AND TRENDS
2 OUR STRATEGY
3 COMMUNICATION CALENDAR
4 CHOSEN PLATFORMS
5 POTENTIAL REACH, IMPRESSIONS AND CLICKS
Would you like us to create an online strategy for your business? Click here and let's talk.
EXECUTION
03
After the strategy plan is approved, we can officially start executing your campaign.
According to the strategy plan, we will make sure that the materials and ideas presented are well executed within the available time frame.
Copy, designs, videos, online ads and photos are the stars of this phase.
REPORT
04
Our goal is that you can stay in the know at all times, no matter how long a campaign runs.
Every 2 weeks you receive a report indicating how the campaign is doing, what are the improvements we are planning and the campaign’s overall look.
At the end of the campaign, we hand you a full report (from start to finish) of everything that happened and also some suggestions for the future.
Last chance to get your free consultation. Book it now.
Influencer
marketing
BUILDING TRUST and CONNECTING
Building trust and connecting
through Influencers.
We are an online advertising agency based in Cologne, focused on making your brand known through influencer and performance marketing campaigns. The power of Influencer Marketing lies in the fact that we trust an Influencer more than a stranger. Working with an influencer means benefiting from their own authority in a certain field. We are connected with over 250 Influencers/Managements in Germany and Europe and can help you find the perfect influencers for your niche.
Services We Offer:
Influencer Campaign development
We study your product and audience and develop creative ideas for a campaign tailored to your goals. From the idea to the graphic design all the way to the final briefing.
Influencer Research
We help you find the right Influencers that fit your niche and product. Using different analysis tools and quality standards to ensure the best outcome for your placement.
Influencer Campaign execution
We contact the artists and artist managements for you, ensure you get a fair deal and coordinate the execution of the placements. We ensure that you get the best and most authentic content possible. Afterwards we analyze and present you the statistics, with an action path for the next bookings.
Consultation
You do Influencer Marketing by yourself and are not satisfied with the outcome so far? We analyze your work and help you improve your workflow.
How We Work:
FIRST STEPS
01
We kickstart each project by diving into your business or product.
Then, we assess what you’ve been doing up until now and present to you what could be improved.
Based on your budget we create a proposal with the next steps of how we could achieve your business’s goals.
If you wish us to analyze your current communication for free, click here.
PLANNING
02
Once we’ve decided to work together we will get creative and plan your campaign!
What you can expect:
1 Creative campaign theme/strategy that fits your needs and target audience – including a design suggestion
2 Timeframe according to the Customer-Journey- Stage you are in
3 Pre-sourcing of influencers that fit the campaign goal
4 Briefing development (Campaign guide for the creators)
5 Budget planning
Do you need an online strategy? Click here and let's talk!
EXECUTION
03
Now we roll out our plan and get into the action!
What you can expect:
1 We contact the Influencers. Discuss the budgeting. Sign the contracts.
2 Plan timings with the Influencers
3 Explain the goals of the campaign and assist the influencers in the creation process, so your goals and wishes are taken into account
4 Make sure the posts are well executed
5 Create the a Insights Report
Need help creating an effective online advertising campaign? Let us help you! Write us here.
REPORT
04
Unser Ziel ist es, dich auf dem Laufenden zu halten. Egal, wie lange die Kampagne andauert.
Einmal im Monat bekommst du einen ausführlichen Bericht, der dir zeigt, wie die Kampagne momentan läuft.
Am Ende jeder Kampagne überreichen wir dir einen umfassenden Report über den Verlauf der Kampagne mit Verbesserungsvorschlägen für die nachfolgende Kampagne.
This is your last chance to get a free consultation. Let's arrange a conversation now!
Customer Reviews
Sometimes it's better to just let your customers do the talking!
Become a social media
hero too!
WER WIR SIND
Ein kleines Team in Köln - aber mit Partnern weltweit! Um immer das bestmögliche Ergebnis liefern zu können, ist es wichtig, mit erfahrenen SpezialistInnen zusammenzuarbeiten. Das ermöglicht uns eine höchstmögliche Flexibilität und die Möglichkeit, unseren Kunden ein breites Spektrum an Leistungen anzubieten.
Dominic Gosse
Geschäftsführer
Viviane Sampaio
Marketing und Kommunikation Specialist
Janne
Junior Marketing Manager
Our Philosophy
Criando (port.: creating) was born out of a desire to make a difference through creativity. That is why we offer our customers high-quality, creative and effective online marketing. To achieve the set goals together.
As an agency, we want to work in a value-oriented manner. In concrete terms: not every company suits us. But that’s okay. Quality is better than quantity. Our goal is, by 2022, to work with companies that sell a product that is good for consumers and our planet.
Our employees have the opportunity to work remotely. We share everyone in the profits of the company. As a team, it is important for us not only to think about ourselves. That’s why we support great social projects. Primarily local, but also global. Specifically, we want to donate 10% of our profits annually.
Charities We Support
Q&A
1 What is performance marketing?
Performance marketing is a form of digital marketing in which the advertiser only pays when a desired condition is met. Examples would be: downloads, sales, clicks or views. These promotions are achieved through online advertising (e.g. through banners on websites).
2 What is Influencer Marketing?
A popular social media strategy. Brands partner with people who have a large social media presence. This includes bloggers, special characters, public figures, in short: anyone who is relevant!
In May 2020, a study in the US revealed that 61% of respondents rely on recommendations when making purchases. Primarily from friends, family and influencers.
86% of German consumers reveal the following at the end of 2021: They have already bought a product that they previously saw on social media.
3 What are the benefits of performance marketing?
Two top reasons your business should invest in performance marketing:
A) Brand Awareness: Through advertising, you reach new customers and increase traffic on your website
Website.
B) Trackable performance: Performance marketing is measurable and fully transparent.
Advertisers can track every step a potential customer takes online.
This data helps to find out where to invest more and also which channels and
Platforms generate better results.
4 Why is influencer marketing so important?
It is essential for companies to meet potential consumers where they are spend most of the time. Mobile devices play a key role here. At the beginning of 2020 it was 3.7
hours per day on average. The use of social networks is increasing every year.
While there were around 1.48 billion users worldwide in 2012, by 2021/22 there will already be 4.62 billion. tendency further increasing. On average, Germans spend 89 minutes a day in social Media.
Recommendations in social media play an immense role in purchasing decisions. Here it goes especially about ads or recommendations from influencers. Click on Instagram alone monthly
more than 130 million users send shopping postings to find out more about a product.
5 How relevant is influencer marketing for German companies?
Let’s talk concrete numbers: In January 2022, the number of users of social networks at around 4.62 billion worldwide – and the trend is rising. The ad spend in this
segment will be around 2.81 billion euros for Germany in 2022.
With annual growth of almost 10%, this expenditure is forecast to reach Statista in 2026 already 4.12 billion euros.
Social media promotion is an essential part. Because of the efficiency no more than addition, but more and more as a main component of many corporate strategies.
6 What are typical performance marketing channels?
Classic performance marketing channels are Google Adwords (Google Search and Google Shopping), Social media platforms (Facebook, Instagram, TikTok, LinkedIn) and also streaming platforms (YouTube, Spotify or Netflix).
7 How does Criando measure the success of an influencer campaign?
We measure the success of a campaign against the set goals. We will include these in advance to the customer. We use criteria such as impressions and interaction rates (Engagement Rates), Total Media Value, Number of Content Elements or Sales Lift.
8 How do followers feel about sponsored posts?
Viewers accept sponsored content. In the meantime, there is between influencers and consumers a relationship of trust. The advantage to switched by large corporations Advertising is obvious: Influencers offer a personal reference to the product! Comparable to a recommendation from a friend.
9 Why is Instagram so popular with marketers?
Increasing the reach of the marketing message is one of the primary goals when to offer products and services. Instagram has a global reach of over 1.4 Billions of users (constantly growing).
Advertisers have the best prospects through organic ads or influencer marketing. The The desired target group is reached precisely and thus the chances of a purchase increase.
Instagram is an ideal platform for companies to present their products to consumers bring closer.
